Last night I was flipping through the channels here in Wisconsin and I happened upon “Firebrand”.  I thought this format looks alot like the Rich Media you would put on the web.  See the screen shot below:

It is the same format that is on the web!  The screen shot above is for a Snickers spot.

Firebrand is an excellent concept to showcase commercials, but really good commercials one right after another.  So the show was a commercial show with no commercials!  Go figure I sat thru them all, 30 minutes.  During the show a spokeswoman would key in on screen and talk about the next set of spots.  Across the top was the Call to Action of visiting the website.  http://www.firebrand.com  I visited the website today and it is very neat.  The IA on the site takes a little bit to get used to.  You are able to search by brand, set up playlists and rate your favorites.  You can even download the spot if you would like.  The extremely nice feature is you can view the credits of these spots. 

On December 5th Adobe announced that the new Flash Player 9 build 3 will support H.264 video. This is excellent news for those individuals that post video on their website.

For those of you who don’t know. H.264 is a type of compressor/decompresser that will give your videos better than DVD quality. Keep in mind that with the DVD wars going on right now, Blu-ray and HDDVD uses H.264 standard for video compression.

This is a benefit to media producers, like Technostones, Inc., because the end user has a small download to get updated to the new flash player. Where in the past if you wanted to use H.264 you would hope that your user would; 1. have QuickTime installed or 2. want to download a 50mb file to watch your content.

To see what market share the Flash player has visit the Adobe website

For a side by side comparison of QuickTime, Windows Media and Flash done in last year take a look at another chart from Adobe.