First Avid dropped out of NAB(National Association of Broadcasters) Convention and now Apple? WOW! I am interested to see if Discreet will see an increase in leads by attending the show as one of very few Post Production distributors. Adobe?
There has been alot of the buzz if NAB has lost its luster. If you think of it this way, you spend 6 figures to attend a trade show to present your latest and greatest. But if you spent that 6 figure budget in other marketing areas, I am sure you would have a better ROI. You could get a lot of Clicks for 6 figures.
Mac or PC, if you are in the post video industry you have heard or used Avid and or Apple. I am interested to see if these two will pull out of SIGGRAPH later on this year as well. Ah it doesn’t matter – we all go to these trade shows for the t-shirts and the parties!