With more people turning off the Television and logging on to get information and entertainment, Internet Television is gaining popularity.
Old School
Imagine wanting to see your favorite sitcom, or documentary but you worked late and missed the time it was typically scheduled. Oh well missed – maybe you can catch a rerunNew School
Same situation, but you go to your computer and you can watch your programing when you want and how many times you want. Not held down by a programming schedule.
The old school way it was simple to sell advertisements for a program. More viewership more money for your 30 second spot. Now advertisers are finding new innovative ways to connect with the audience. More interactive ways to engage their audience and more than the mind numbing 30 second spot. Below is a screen shot of an advertisement for a interactive portal by Kleenex. Yes, you can design your own tissue boxes – how cool is that!
